Hello Everyone!

Timing in the Company and/or Timing in the Industry is this “2nd Pillar.”

Has someone ever approached you and said that “the timing is critical and that this is the best time to get involved because this opportunity is the next ‘Microsoft’ of Opportunities?”

And/or, “now is the time to sign up, otherwise this opportunity will pass you by?”

The TRUTH is: If the opportunity is supposedly great “today” then it will be awesome “tomorrow.”

Timing in the industry is very important; does your company’s offer a ground-floor-opportunity? Proceed with caution!

In today’s business world most startup companies don’t make it past the first two years in business. And very few make it past 3 or 4 years. Are you ok with looking for another “ground floor” opportunity in less than two more years?

Also, if the company has been around for 40 years or more, chances are they have “spin-off companies” that will compete directly with you for new distributors and retail sales.

For the experienced network marketers out there; “spillover” often creates “welfare mentality” in our mlm/network marketing profession. Good people don’t want welfare. They want to build it themselves. They just want to learn the skills they need to build this business and create residual income, money that’s coming in week after week, year after year, and that they can will it to their children’s children.

When you look at a lot of network marketing websites, you often see that word “spillover.” The proposition, more or less, is, “get in now, today, and you’ll get all this spillover.” I personally am very skeptical (even cynical?) of anybody promoting/getting “spillover.” I mean really, where’s the wisdom (ignorance and naiveté) in having somebody build your business for you?

Also, if you look closely at the compensation plans of the companies that promote spillover, you’ll find out that those who get spillover usually don’t get paid on it. There are other “hoops to jump through” to get paid on that spillover, and these people rarely ever qualify. So it’s the person who actually does the work who gets the pay what a novel idea!

Companies & reps use “spillover” as a tool to drag in people who think they can build a business without doing any work. In other words, no sponsoring, no recruiting. It targets that type of person. This approach preys on those who are “vulnerable” to this type of marketing approach.
When You Say “Spillover”, You Are Targeting Quitters! I do not know how to say it more plain and simple than that.

When you see a network marketing company that promotes spillover on their website, they’re looking for welfare-minded people. The problem for you is that you can’t build with these people, unless YOU do all the work! That’s what they expect. And when you don’t build their business, they’ll be off somewhere else, looking for a better “welfare plan.”

Conclusion? Run like heck from any company focused on “spillover” – and ALWAYS generate your own leads. Watch out for those companies who promote the “timing” as being “perfect” you to join now; due to the “spillover effect.”

Pillar 2 is about how important the timing in the company and the timing in the industry is!

Also, consider this; almost 99% of new companies don’t last, they have growing pains, and then most don’t recover. Often, it is due to “software problems.” It is very important that a company own its own software. Because, If they do, they are able to perform the maintenance themselves and any up-grades or tweaks that they need to do. If they have bought their software somewhere else, then when there are problems (and there are always problems,) then comes the “melt-down.”

I know some of you won’t understand some of this very well, however, the “seasoned veterans” know well of what I am speaking about. It is always a better idea to join a company after it has been up and running smoothly for over 2 years!

Watch out for those “ground floor opportunities,” or the “pre-launch opportunities.” If you ask to take a look at their “policies and procedures,” or the “business contract” (see Pillar #1,) you’ll find almost every time that they don’t have one yet. Why? Because there is no real business yet; they don’t have a clue about the long-term reality of a successful mlm/network marketing business. All they have is “hype” and the “excitement” of this “amazing business opportunity.” Proceed with caution here…

On the other hand, consider those companies who are a “household name.” They have been around so long, that their “massive growth cycle” is long ago over and done with. Although it is perhaps true that you could make some supplemental income here, it is highly doubtful you could retire with full-time pay from a company such as this. While you may not have to convince anyone of the product’s validity or the company’s presence in the world, you will find a “saturated marketplace”; and that is a “loaded sentence” in more ways than one.

Another issue to be concerned with is the timing in the industry. If the industry’s product you are attempting to market is “becoming mute” or “obsolete,” you will want to be wary as well. Take technology for instance; it can be very volatile. Consider that what is “new technology” today will be “old” or “outdated” technology in 1-2 years; this industry changes so fast. (Trying to sell cell phone long distance plans cheaply is one example of this.)

What costs you dearly today for information and/or technology will often be free or very low priced in 2 years time or less. And, the “free version” is very often much better than its “predecessor.” There is so much here, I cannot possibly cover it all now; “new technology information” that companies will “package together” and charge you dearly for, when it is actually available for free, is only one example of this.

In general, after a company has been in business for at least two-four years, and before they have exceeded 500-750 million in gross sales yearly, you could feel “safe” in investing your time with this company for “riding the wave” to huge financial success with a lifetime of “retirement income”; as long as they have all “6 business pillars” in place.

In the end, you’ve got to ask yourself if you really care about helping other people, and trying to make the world a better place to live in for us all, while conducting yourself as a successful professional in this industry. Otherwise, what does this say about you and your reputation?

Charles Stewart
firstcharlesstewart (Skype)

Bookmark and Share